You may have already noticed, but our brand has recently evolved to be in line with our ambition to create one of the world’s leading single malt whiskies.
Inspired by our surroundings in The Lake District UNESCO World Heritage Site, we have adopted the Quatrefoil – which is deeply rooted in the heritage of the renovated Victorian model dairy farm where the distillery stands – as an icon that represents our core beliefs: faith, hope, luck, and love.
Our new customer-facing website – LakesDistillery.com – has been relaunched to explain the philosophy behind our holistic approach to whisky-making. With an enhanced shopping experience and an integration with UPS to improve shipping, the website takes you on a journey to discover how whiskymaker Dhavall Gandhi blends science and art to create our award-winning whisky, gin and vodka.
Kirsty Taylor, marketing director at The Lakes Distillery commented, “It is important that every aspect of our brand represents our values and truly reflects the quality of the liquid in the bottle.
“Much like the spirit in our distillery, our brand is on a journey. We’ve grown quickly and want to become one of the world’s leading single malt whisky brands but to make this a reality, it is important to present The Lakes in a way that embodies the culture, beliefs and aspirations of the business.
“Whether it’s our choice of barley, obsessive focus on cask selection and maturation, or passion for the art of blending, we want to share our whisky story in a way that will help people to understand how important the focus on quality is at The Lakes Distillery.”