Our partnership with the UK’s leading travel retailer, World Duty Free, continues to soar with the launch of a Summer Garden Party at Birmingham Airport.
Uplifting passengers to the holiday spirit, our Summer Garden Party will be in the World Duty Free store until the 2nd July, to celebrate our range of fine whiskies and gins, with tastings and offers throughout the eight-week party.
The Lakes Distillery is now stocked in 50 main World Duty-Free stores and all of World Duty Free’s World of Whisky stores across the UK.
Using the Lake District as an inspiration, our whiskymaker blends science, nature and art to create award-winning spirits, including the increasingly popular Rhubarb & Rosehip Gin Liqueur, Elderflower Gin Liqueur, The Lakes Gin, The Lakes Explorer Gin and Steel Bonnets, a cross-border blend of exceptional English and Scotch Malt Whisky.
Maria Duddin, Director of Business Development and UK Sales at The Lakes Distillery, said: “We have a fantastic partnership with World Duty Free and this is the first of many exciting activations that will be happening across the UK this year.
“Birmingham Airport is a global travel hub, with more than 200 direct and connecting flights, so it is the perfect pitch to meet and speak to our customers and celebrate the season with our World Duty Free Summer Garden Party.”
Kathryn Kindness, Country Commercial Category Manager at World Duty Free commented: “It’s fantastic to see The Lakes Distillery bringing their brand to life within our stores with themed campaigns and activations such as this one, which is sure to engage customer interest and help drive sales.”