It may be over 75 years old, but this delicious little tipple is by no means past it’s prime.
The District Mule is the go-to thirst-quencher for faithful vodka advocates, who yearn for a little something beyond their usual order, but are reluctant to switch up their favourite spirit. Not a vodka fan? Not to worry, the mule is an easy-drinker, and simple to shake up from the comfort of your kitchen. The drink perfect balances fizzy and tangy, with a hint of sweetness and spice all wrapped up in one. With the incredibly versatile Lakes Vodka, it’s sure to be a winner with both cocktail connoisseurs and novices.
Believe it or not, the history of the Mule was born in the midst of a 1940’s marketing campaign. The Polaroid camera had just been invented, and John G. Martin, an executive of Heublein drinks company, got his hands on one of these useful little pocket gadgets. He jumped from bar to bar, taking snaps of bartenders holding bottles of their newly acquired vodka brand in one hand, and a copper ‘Moscow Mule’ mug in the other. The bartender got a copy for his troubles, and Martin took a second shot to show the next venue what the competition was selling. Martin was a true marketing mastermind.
He had bought the rights to this particular vodka brand for Heublein in the late 1930s, but he was having a hard time convincing US bar patrons to give it a chance. Vodka wasn’t very popular in America back then. Legend has it that that Morgan’s associate had accidentally ordered far too much ginger beer for his bar and was having a nightmare getting rid of it. His girlfriend’s company also made copper products, so the traditional copper mugs were relatively easy to come by. To cut a long story short, Martin was in the perfect position to put together a new vodka-ginger-copper combined tipple. Hence, the icon that is the Moscow Mule was born (however unintentional). The resulting drink took off among the Hollywood crowd and now populates most reputable establishments today.
Though the Mule may not be deemed a cocktailian masterpiece, it can be (provided you use a good quality ginger beer) a most refreshing quaff, indeed. In true Cumbrian fashion, we’ve renamed ours to The District Mule – give this tasty little number a try with some simple kitchen ingredients. Let us know your thoughts!
50ml Lakes Vodka
3 dashes of Angostura Bitters
12.5ml Sugar Syrup
25ml Lime Juice
Top with Ginger Beer
Add all ingredients to a glass and lightly churn. Pour into a rocking glass (or a copper mug if your cupboard collection permits!) and garnish with a lime wheel. Chin chin!