Earlier this week our Founder, Paul Currie headed to Tokyo Whisky Festival 2017 to showcase our range.
Now in its 10th year, the Whisky Festival is one of Japan’s largest annual events and offers a key date in the diary for whisk(e)y lovers.
The event hosted some amazing seminars, world-class bartender sessions at cocktail booths, blind tasting contests, and saw drinks professionals gathering together with their expertise of products and current industry trends, with the aim to educate and entertain. There was opportunity to experience rare tastings and be inspired by industry leaders’ out-of-the-box ideas. Our Japanese distributor, Oyama, took a stand to showcase our range, due to be launched there in mid December. We received a fantastic response from visitors for, not just our whisky, but our gin, vodka and liqueurs! In particular, the gin market in Japan is beginning to steadily grow; customers attending gave incredibly positive comments on the taste and packaging of our gins.
You could say that our Managing Director Paul Currie, whose father was the founder of the Arran Distillery, had the industry spirit flowing through him from the start. Paul attended the event seeking to meet with distributors and spread the word of our ever-growing brand. He gave a seminar, telling the story of how The Lakes Distillery was born, the passion behind our brand and the details of our product range. In particular, he discussed our plans for the upcoming Lakes Single Malt, due for release in 2018. The audience were able to taste samples of the maturing spirit and ask questions about the process. Overall attendees were impressed and we were thrilled to be bringing the Lakes to Tokyo.
Left: Paul meets Mamoru Tsuchiya, leading whisky writer in Japan. We will welcome him to the distillery next summer! Right: The Lakes Distillery seminar